Most marketing professionals gathered their knowledge about media on the job. This creates a gap between what is done, and how it can best be done. The two day Managing the Media Process workshop is designed to bridge this gap.
The workshop provides a best practice model of the media campaign process. It takes you on a journey that begins with writing a good agency brief, moves on to evaluating the strategy, reviewing the media plan and negotiating and buying media, and ends with evaluating the campaign. You’ll also discuss the relationship between media and creative.
Even the most experienced marketer will leave feeling invigorated and full of fresh ideas.