This one day workshop has been specifically designed to meet the needs of marketers. We focus on the core topics of relevance and deliver useful tools to allow participants to feel confident to engage their agencies and get the best out of digital media.
Participants who attend the course will get a practical understanding of digital media. They’ll learn to work better with their agencies, find out how to interrogate a strategy, and discover how to set meaningful evaluation criteria.
Additional workshops are also available that cover such topics as understanding and evaluating social media, the power of data, mobile marketing and digital media for senior management.