Performance incentive programs can be beneficial for both the advertiser and their agency. Unfortunately, setting them up, irrespective of whether they are for digital or traditional media, buying or planning, can be stressful for many advertisers. Issues arise when incentive calculations are so complex that no one understands them, or they’re poorly designed, rewarding behaviour that’s not aligned with brand objectives.
The outcome is often a severely compromised relationship between client and agency.
We will help you design and implement a performance incentive program that will be simple to understand and measure, and rewards your agency for delivering the outcomes you want. This includes establishing incentive targets for servicing, planning and buying across all media (traditional and digital).
Most importantly, we will ensure the outcomes are aligned with your brand objectives.