Media benchmarking is the evaluation of the cost and quality performance of your advertising, compared to other advertisers, operating in the same market.

In markets where accurate network sales volumes are not available and fill levels, and even common rate cards, don't exist, Faulkner Media Management set up its benchmarking service to provide transparency in an often opaque environment.

For many big companies, advertising media is the biggest single cost. Company boards are looking for assurances that their advertising investments are being well managed.

We can help advertisers ask the tough questions that will drive genuine improvement for their advertising spend.

We'll help provide reassurance, the insights to improve, and the tools to ensure things won’t go wrong in the future.

Advertisers who work with us have reported seeing a significant increase in the focus and attention given to their business by their media agencies.