1. How long have you been doing this kind of work?
As the first independent media consultancy in the APAC region we have been helping our clients since 1988. We started out providing independent advice and client/agency relationship services and in 1995 launched our benchmarking product.
2. What experience does your team offer?
Our team of 25 comprises media professionals with experience across 4 continents, speaking eight languages. Our backgrounds encompass media agencies, UK media consultancies, media sales, management consultancy, marketing and digital.
3. How many clients do you currently work with?
Seventy and climbing. Many have been with us for over 10 years.
4. Is it a problem servicing all your clients from Sydney?
No. We have been working with clients outside of Sydney for over 20 years. We meet regularly with all our clients and their agencies, whether they are in Auckland, Melbourne, Jakarta or Sydney. Travelling is a part of our job.
5. When should I bring you into the media process to work with us?
The earlier the better, a great brief is just the start. From helping you write a better brief through to ensuring you gain valuable learning from your campaign evaluations, we can help. We provide significant value at any stage of the process.
6. How do you work with your client’s agencies?
We collaborate because we believe that achieves a better outcome for our clients. For example, we share all of our evaluation learning with the agency even before we present to our clients. This allows the agency to prepare for constructive and informed discussion when we discuss the learning with both companies a few days later. This collaboration is one of many reasons why we have a proven record in facilitating stronger client/agency relationships.
7. Is TV Benchmarking the only thing you do?
No. We provide a full range of services including media and digital training, media advice, communications process, and agency reviews to help clients continually improve the value they receive from all media. Whilst recognised as having the greatest experience and the most sophisticated approach to TV benchmarking, the origin of our business was as a media consultancy. Recently we made a significant investment in our new media expertise so that we can continue to provide cross-media analysis and advice.
8. What is the value/benefit clients receive from working with your company?
More focused briefs, more effective strategies, more creative plans, more successful negotiation and more constructive learning for future campaigns.
9. Where do you get your audience software from and do you use information from agency pitches in your data pools?
We subscribe to the official audience software in nearly every country in which we operate in where Nielsen monitoring is available. We do not make up numbers, fabricate databases and we have never used pitch pools. We believe the use of pitch pools and freeloaded information to be unethical and close to illegal.
10. How do we know you are unbiased in the advice you provide?
We are truly independent – we are not owned by or beholden to any agency, research company or media group so clients can be confident that the information they receive is impartial. Our client base is transparent and we have no special relationships.