Media Process Reviews

Our Media Process Review critically evaluates how both an advertiser and its media agency are currently working together - their people, processes and communication systems. It then recommends how to improve and sustain that improvement.

The areas we cover:

• The standard of briefing by the advertiser
• The quality of strategy development by the media agency
• Media agency systems / models and the understanding of their use
• The implementation planning process
• Length of client approval lead-times
• The approach to buying and monitoring & maintenance
• Measuring and evaluation
• Levels of media knowledge, confidence and expertise in both companies
• Communication / information exchange between advertiser and agency
• Cooperation between client / agency