Media Essentials

This one-day course is designed for marketing professionals who have just started working with media and media agencies.

The workshop provides an overview of all media as well as an understanding of media terminology, research and basic strategic principles.

Specifically, participants will learn:

• audience measurement techniques and available services.
• media terminology, including an explanation of terms such as TARPs, effective reach and frequency, ratings, readership and frequency corridors.
• how to differentiate media strategies.
• how to read a media plan.
• how to interpret and understand a post analysis report.