Media Benchmarking

Media benchmarking is about continual improvement, not merely auditing. Our benchmarking processes, proprietary systems, media experience and extensive database enable us to draw unique measurements and insights to drive continual improvement for our clients.

Can you imagine trying to do business in an industry where there are no common price lists? Where you do not know what anyone else is paying? Well that’s what it is like buying media in many countries. And that is why we set up our media benchmarking service.

With only a handful of media agency buying groups world-wide, and fewer media owners, major advertisers are using us to answer questions like:

How do I evaluate competing claims?
Bigger clout or greater trading flexibility?
Bonus or discount? … and discount off what?

Media Benchmarking drives continual improvement by:

identifying how well you are performing compared to the best
highlighting what’s working well so that you can keep doing it
quantifying the buying outcomes of different planning decisions
challenging you and your agency partner’s thinking and assumptions
highlighting areas of inefficiency and opportunities for improvement
helping you ensure that changes are tracked and monitored regularly
identifying on-going trends that can be reversed or capitalised upon
providing valuable input for your media negotiations