Media Agency Reviews

Media agency reviews can occur for a number of reasons – a condition of the existing contract, the acquisition of another company, or poor results or service quality. Whatever the reason, conducting a media agency is not a simple exercise. How do you create a shortlist? How can you ensure absolute objectivity? How can you be sure of making the right choice? How can you be sure that the agency delivers on all their presentation promises? How do you set realistic KPIs? Is the service fee realistic?

We have facilitated and provided independent expert advice in more than thirty media agency reviews, representing over half a billion dollars of media expenditure. Our team of experienced media professionals will help you:

ask the right questions and ensure that you don’t get impressed by misleading claims
demystify the media presentations and discussions
establish whether your organisation and the media agency are of a similar mindset and would therefore work well together
to clearly and unambiguously evaluate the comparative media performance, technical resources, and personnel expertise of each tendering agency…to be able to compare apples with apples